I’ve crafted experiences enjoyed by millions of people while working at Netflix, TikTok, Nike, and more — building intuitive digital products and making complex systems easier for people to navigate.
Most recently at Netflix, I created and managed the end-to-end design systems and component libraries for two 0→1 initiatives: Tudum and Netflix House. I led product design for the Netflix House MVP launch and its first year, and I’m proud of the frameworks and tools that made the work easier for the teams around me. Before that, I led brand and product design for TikTok LIVE and Stories, and spent several years directing experiential and digital work for brands like Nike, adidas, Starbucks, and Sonos.
When I’m not digging into design systems or solving work problems, you can usually find me climbing some sort of aerial apparatus.
Experience
Netflix 2022–2026
Product Design Lead, House XD & Tudum
TikTok 2020–2022
Senior Product & Brand Design Lead
Kamp Grizzly 2017–2020
Associate Creative Director / Senior Art Director
Nike 2016–2017
Freelance Art Director / Designer
Big-Giant 2012–2016
Art Director / Designer
Freelance 2009–2017
Creative Direction / Art Direction / Design
How I work
Systems thinking. I look past the immediate design ask to how a choice will scale across the whole ecosystem.
Speed with rigor. Partial clarity isn’t a blocker; it’s an invitation to prototype, experiment, and learn by doing.
Clarity in complex collaboration. I surface assumptions, gaps, and unanswered questions early, then help teams get to alignment. I ask the hard questions about new concepts and help everyone move faster by sharing context and rationale broadly.
Ownership in a fast-changing space. I keep important work moving as priorities shift. I act as a connector: bringing partners together, organizing artifacts, and helping teams navigate complicated projects.
Craft and detail. Great experiences rest on solid UX and obsessive attention to detail. I care about how things work, how they feel, and also how they look.