https://heathernoddings.com/SparkAR-Filters 2026-11-09T21:52:36+00:00 always 0.5 https://freight.cargo.site/t/original/i/f0430e46f7be12cc027792b72d62259f9b6296ac17f9a7b6085f7486099d1273/Radiant-Human-Aura-Photography.jpg Example of actual aura photography, by Radiant Human https://freight.cargo.site/t/original/i/2ee44001e7d2b18e749641e0356420f9ac1ea11fe6a2e63ce459d3d1d190d6ed/Aura-Textures-Set-01.jpg I explored a lot of different possible colors and light patterns for the auras themselves. This is an early set of textures. https://freight.cargo.site/t/original/i/746c27b3ecb0829b9b3e58cf8f62c042c4c138543ee01beeabb9d29090517afe/Auragraphy_SparkAR_Patch01.jpg View of the SparkAR patch editor. Each aura in the filter was applied using a random selector which kept each result feeling different and more personal. https://freight.cargo.site/t/original/i/5e53ca902a969b2d005c323be47053cf83020a9223d9e30f2040e3db4e8c7c18/Fractals-Examples_01.jpg I explored ways to repeat and shift content with a prism study, then checked the preview in the editor with the prism surfaces shifted. https://freight.cargo.site/t/original/i/fee2eb749fe519b2179e374a0e559bd3ad3ce0b4c48ea16ffc6bc5e607ed0cae/Fractals-Examples_02.jpg Fractals was used over 100,000 times, with real captures shown above. https://freight.cargo.site/t/original/i/7e1e60f4622e4145b88393112a2c08081701cf16bebc86f323f80b3ac98340a5/SparkAR-Cover.jpg https://heathernoddings.com/TikTok-Stories 2026-11-09T21:52:13+00:00 always 0.5 https://freight.cargo.site/t/original/i/d34f1cd81f2212d7b108636ba601c3ddce59314759439863b739f1e3fdc66d96/Stories_Cover.jpg https://freight.cargo.site/t/original/i/3d690a676eb614a0f18788d54c1dfd426053ac348f7c8fef834be291f57ee3ad/TikTok-Stories_A-new-way-to-create.jpg Exploration which leverages the form of the existing create button with an overlap effect for the new Stories icon. https://freight.cargo.site/t/original/i/111a86a3c250c331cdae665754c60d15170947da663ae2f2f24b2100a734ac75/Stories_RazzmatazzExploration.jpg Exploration of utilizing Razzmatazz for the new Stories feature to maintains the established color language already built into the app. https://freight.cargo.site/t/original/i/d7aadd5bdb1a1e732757346483b7929efe7e810f34a04bd6e34116d2eb861796/In-App-Inspiration.jpg Looking at existing visual language to inform the new feature's look and feel. https://freight.cargo.site/t/original/i/51d19fed3145840f8c7eeacc0f8b4613e95ebbaf917297bec14d2ca11afa8433/Stories_Outcome.jpg https://heathernoddings.com/TikTok-Music 2026-11-09T21:51:50+00:00 always 0.5 https://freight.cargo.site/t/original/i/afa16703a6c3981bf92f0ff22100288cf52390f8642b203356b8d20a794ef23b/TikTok_Music_cover.png https://freight.cargo.site/t/original/i/01ff27f3a0be7581b59164320d812301e2dce24289d2caaf6017636cb764f972/TikTokMusic_Color-and-Icon.jpg Typography stickers and icons can be used to add visual interest throughout a campaign and serve to tie different livestreams or playlists together. https://freight.cargo.site/t/original/i/e215f809f29d26316899710554e54eab3a6807d0f40d567a97fdadab5f8205ae/TikTokMusic_ColorPalette.jpg Color comes from the core or extended palette, including tints, and is inspired by artist imagery. https://freight.cargo.site/t/original/i/58afba5e18f25467666562e8a3e1e483b7ec5979972d88bac4c9750c4c96d20a/Sound-Banner-Art-Cropping.jpg Music banners are designed to fit into the existing banner system and work well across the various cross-functional teams needs. https://freight.cargo.site/t/original/i/b6167d0168dd7518b855bbbd41f758d320fbb5d04079a4fbbe9e1a4bec8a9191/TikTok-Music-Off-Platform-Strategy.jpg For #SwiftTok, OOH messaging leaned into Taylor’s UGC and ended on her hashtag, landing people on a canvas with 5.9 billion views and countless videos to discover. https://freight.cargo.site/t/original/i/0b64c753ad3f29d710da85ad5776af01626977a9d46098dc1272a6d0b5ea43b7/TikTok_INSERT-APP-APPLE-ID_AppStore_Today_Event-NoText-1.jpg https://heathernoddings.com/Netflix-House-Checkout-2-0 2026-11-09T21:51:23+00:00 always 0.5 https://freight.cargo.site/t/original/i/5a514a74d404cda640a1178bd3232329145d8ca3d68e642bfdb69b59fd8f5d55/Checkout-2-Cover.jpg https://freight.cargo.site/t/original/i/270080e294102c0f568291497186a778e3ae1193655afa3f7dc958a4bc2bf8d5/Hybrid-Architecture.jpg By using a hybrid approach, we could improve essential parts of the experience, while continuing to leverage the parts of the 3P that kept us nimble. https://freight.cargo.site/t/original/i/101e50d7f394a709f0fb0994094eb8dc620859be14cfda63d921367bc651c8f6/All-Tickets-Page.jpg The "All Tickets" page separated the upper-funnel storytelling on Location Landing Pages ("What is Netflix House?") from a conversion-optimized ticketing destination.  https://freight.cargo.site/t/original/i/f5893523c62e9cc60f769b18a84a34df5784f1cb2c0820aa5daac1921330bf6b/Contextual-Choosing.jpg Inline tickets maintained the context of the experience itself, and allowed for a more scannable comparison of ticket choices before launching into the modal. https://freight.cargo.site/t/original/i/a7b0cf95ce0d3e96436a5d7c79c79e8ba3a4e2732ac3b28db4c4449882960a6e/Realtor-Promotions---Presales.jpg To support effective ticket merchandising across the system, promotions and featured offers were set via Realtor, the internal CMS. https://freight.cargo.site/t/original/i/afc693a035cca190e232126a205cdafd800f16f87df5259331b3eb9483b5beeb/Recap-Dont-Miss-Out.jpg Static cards covered immediate discovery, and the hybrid approach let us test 3P Add-Ons and Upsells, validating our decision to limit scope until we had more data. https://freight.cargo.site/t/original/i/ddae4d5963b7ed04f255d973dd17c24537abff6534b23a1c016a64783b0ba8b8/Cart---Checkout-Updates.jpg https://freight.cargo.site/t/original/i/67d0455a66f15ed3e203e1296d870998d6d3f499bd00c2814fae57de0a28fed3/Recap-Hybrid-flow.jpg Owned UI kept the context for users at either end of the flow. https://freight.cargo.site/t/original/i/873023606ebe13fb2a7d8410ee13a0ca9a9ec41da5406a10d478f1edce8d9110/Recap-Order-Recovery.jpg Recovery messaging for incomplete orders kept the entire cart together, and was no longer limited to a single item. https://heathernoddings.com/Netflix-House-Ticketing-Frameworks 2026-11-09T21:50:21+00:00 always 0.5 https://freight.cargo.site/t/original/i/dc37c679c6b178bf240e5695a7f9180edcd40533df640dbed45d707974569978/TicketFramework_Cover.jpg https://freight.cargo.site/t/original/i/d0221df5498ba783bcd6f83f5bc2e971e03a9040f2e6d740c03a22025463c95c/Framework-01-Taxonomy-and-Attributes.jpg Tags in pink flag what is new or non-standard, so anyone can see at a glance where the risk is. https://freight.cargo.site/t/original/i/617a2165d2bab1196927ef788689b1c4c007608061a101662f0a78f2068f302e/Framework-01-Entry-Point-Comparison.jpg Example of an investigation into how a user's entry point to the flow impacted the data returned to the cart. https://freight.cargo.site/t/original/i/c342814930ca76876b69795c850d741662a233907784cd167f339854a50efa2e/Framework-01-Setup-Archetypes.jpg Each archetype is paired with annotated UI and data mapping (mobile and desktop) showing exactly which field maps where. https://freight.cargo.site/t/original/i/d2b8f9bcf0ca6d1e23e180e59434ab264c89e108f0c1b89b92a7cb337e96cd92/Workstream-Status.jpg https://freight.cargo.site/t/original/i/348c209717fe58f305a6e7eef1ff01bfc148dfef6e7d0cf633fbde839c133926/Ticketing-Framework.jpg https://freight.cargo.site/t/original/i/29ec0ffc4e13e48e3eba9ea512ec21b8ecf68e1e528ae5b5a5682ba312ebf190/Impact-and-Adoption-Reuse.jpg Launched concepts are organized into "Previously Launched, Limited Testing Needed for Reuse," and "Business as Usual" creating clear reuse patterns instead of one-offs. https://heathernoddings.com/Netflix-Tudum-Evergreen-Collections 2026-11-10T20:13:00+00:00 always 0.5 https://freight.cargo.site/t/original/i/1e0edafaed1e10c147fd04c51ed300cf850f0728ed5fe9bdcef0c831a011e95c/Evergreen-Collections-Cover.jpg https://freight.cargo.site/t/original/i/a369cbb7201d4e1bff3abe819ee8cac39b70952b7ad9e805ee1b195f9ce91019/Evergreen-Collections-Page-Flows.jpg Flow to describe how a collection URL transfers and grows over time. https://freight.cargo.site/t/original/i/7ff9256e500d32ae1de93e91c88239fc67cd753cf1d247bb8266dd55c02beca8/Evergreen-Collections-Flows.jpg Editors needed to be able to update an existing page with changes for the same season, or start drafting a new page to cover a new season in the same series. https://freight.cargo.site/t/original/i/bd4db330852a79460c9ccb3685a2198d353345512a1d8027efb049def710c3f7/Evergreen-Collection-Paul-Flow.jpg https://freight.cargo.site/t/original/i/ee19243ec7911af071f55611c95c7d11c4a20d394671683f393323cb15407d34/Evergreen-Collection-Sarah-Flow.jpg https://freight.cargo.site/t/original/i/88bf3752b00b1d40c2b80930a7ce03208ffca6a33594d70f46f4b0e336f659bb/Evergreen-Collections-Tooling---Consumer_01.jpg An intuitive workflow allowed editorial teams to manage collection slugs, map seasonal articles, set publish dates, and assign statuses without complex technical workarounds. https://heathernoddings.com 2026-11-10T22:04:31+00:00 always 0.5