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		<loc>https://heathernoddings.com/Netflix-House</loc> 
		<lastmod>2026-11-02T17:53:56+00:00</lastmod>
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			<image:caption>As the look and feel of House evolved, it was essential to ensure assets and imagery designed initially for print could translate successfully across digital product surfaces.</image:caption>
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	<url> 
		<loc>https://heathernoddings.com/TikTok-Music</loc> 
		<lastmod>2026-11-02T16:26:25+00:00</lastmod>
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	<url> 
		<loc>https://heathernoddings.com/Disenchantment-at-SDCC</loc> 
		<lastmod>2026-11-02T18:23:41+00:00</lastmod>
		<changefreq>always</changefreq>
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			<image:caption>Cast and creator appearances, including an exclusive signing session with creator Matt Groening, Eric Andre, Nat Faxon, and producer Josh Weinstein.</image:caption>
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			<image:loc>https://freight.cargo.site/t/original/i/b82d21af937d903d1c86dcc37d282a36989baf057205ffa45e32719c0f40fd46/HeatherNoddings_Netflix_Disenchantment_09.jpg</image:loc>
			<image:caption>Interactive screens were embedded throughout the experience, revealing clips and easter eggs.</image:caption>
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			<image:caption>Fans interacted with costumed staff to spin the "Poison Bottle" prize wheel.</image:caption>
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			<image:caption>Fans that bumped into the ladder got a surprise talking-to from Elfo himself.</image:caption>
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			<image:caption>Sketchup rendering of the Recipes for Disaster wall.</image:caption>
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			<image:caption>Photograph of the actual booth experience.</image:caption>
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	</url>
	<url> 
		<loc>https://heathernoddings.com/Netflix-House-Checkout-2-0</loc> 
		<lastmod>2026-11-02T16:25:19+00:00</lastmod>
		<changefreq>always</changefreq>
		<priority>0.5</priority>
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			<image:loc>https://freight.cargo.site/t/original/i/b17b315d739b39f755316057f815339e78644a8c254c84258378e4620fdca3a5/Checkout-Iterations-and-Explorations.jpg</image:loc>
			<image:caption>Early flow explorations helped facilitate discussions around potential paths forward for ticketing.</image:caption>
		</image:image>
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			<image:loc>https://freight.cargo.site/t/original/i/4ada289a356559ad2815846b9d4b9cdd80a7ce7543bab6edba1f777a78f986be/Checkout-Brainstorm.jpg</image:loc>
			<image:caption>We kicked off the project with stakeholders across marketing, product, operations and CRM to understand the wish list and must-haves.</image:caption>
		</image:image>
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			<image:caption>The ticket comparison view in the 3rd party platform required visual assets per ticket, and block copy instead of more scannable bulleted approach.</image:caption>
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			<image:caption>Updates to owned UI allowed for inline ticketing, which maintained the narrative context and allowed for scannable side-by-side comparison of choices.</image:caption>
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			<image:caption>Mapping the hybrid purchase flow to capture which parts of the experience we could effectively improve from 1.0 to 2.0.</image:caption>
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	<url> 
		<loc>https://heathernoddings.com/Netflix-Tudum-Evergreen-Collections</loc> 
		<lastmod>2026-11-02T16:25:28+00:00</lastmod>
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		<loc>https://heathernoddings.com</loc> 
		<lastmod>2026-10-30T17:28:04+00:00</lastmod>
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