adidas Super Bowl LIV
@ Kamp Grizzly
Creative Director
For the 2020 Super Bowl in Miami, Kamp Grizzly pulled together a variety of experiences for athletes, entertainers and Miami locals alike. At Miami-Edison High School, we installed a sustainable turf football field made of approximately 1.8 million plastic bottles, and then celebrated the grand opening with a 7v7 football tournament for local boys & girls teams. The team pulled together educational experiences at both the adidas Maker Lab, as well as at the University of Miami. In Wynnwood, we wrapped up the week of events and activations with an art auction & hospitality space so folks could check out the latest in adidas sustainability efforts.

“Change is a team sport.”

— adidas

Agency: Kamp Grizzly
ECD: Yogi Hakim
Creative Director: Heather Noddings

Technical Director: Nathan Jenkins
Spatial Designer: Ali Werner

Designer: Siobhan Nielson, Max Miller
Photographer: Kyle Hannon
Client: adidas