adidas Super Bowl LIV
@ Kamp Grizzly
Associate Creative Director
For the 2020 Super Bowl in Miami, Kamp Grizzly pulled together one weeks worth of experiences for athletes, entertainers and Miami locals alike.

At Miami-Edison High School, the brand created a sustainable turf football field made from approximately 1.8 million plastic bottles, and we celebrated the grand opening with a 7v7 football tournament. In Wynwood, we created a gallery and hospitality space for adidas athletes, VIP, and entertainers, as well as open hours for the general public to check out the latest in adidas sustainability efforts.

Agency: Kamp Grizzly
ECD: Yogi Hakim
Producer: Erik Mygrant
ACD: Heather Noddings
Spatial Designer: Ali Werner
Designer: Siobhan Nelson, Max Miller
Photography: Kyle Hannon
Client: adidas