adidas Super Bowl LIV
@ Kamp Grizzly
Associate Creative Director
For the 2020 Super Bowl in Miami, Kamp Grizzly pulled together experiences for athletes, entertainers and Miami locals alike. At Miami-Edison High School, we installed a sustainable turf football field made of approximately 1.8 million plastic bottles, and then celebrated the grand opening with a 7v7 football tournament for local boys and girls teams. In Wynnwood, we created an art auction and hospitality space where people could check out the latest in adidas sustainability efforts.


“Change is a team sport.”


— adidas






Agency: Kamp Grizzly
Producer: Erik Mygrant
Creative Direction: Heather Noddings
Spatial Design: Ali Werner
Design: Siobhan Nelson, Max Miller
Photography: Kyle Hannon
Client: adidas