adidas Super Bowl LIV
@ Kamp Grizzly
Creative Director
For the 2020 Super Bowl in Miami, Kamp Grizzly pulled together a variety of experiences for athletes, entertainers and Miami locals alike. At Miami-Edison High School, we installed a sustainable turf football field made of approximately 1.8 million plastic bottles, and then celebrated the grand opening with a 7v7 football tournament for local boys and girls teams. We also pulled together educational experiences at both the adidas Maker Lab, as well as at the University of Miami. In Wynnwood, we created an art auction and hospitality space where people could check out the latest in adidas sustainability efforts.

“Change is a team sport.”

— adidas

7v7 Tournament

adidas Maker lab with Pharrell

“End Plastic Waste” Art Auction & VIP hospitality experience

Artist: Juan Fernandez

Artist: Ben Young

Artist: Vanessa Barragao

Artist: Nevercrew

Artist: Sonny

Agency: Kamp Grizzly
Producer: Erik Mygrant
Creative Direction: Heather Noddings
Spatial Design: Ali Werner
Design: Siobhan Nelson, Max Miller
Photography: Kyle Hannon
Client: adidas