adidas Primeknit Launch
@ Kamp Grizzly
Creative Direction + Art Direction
The LA launch for adidas Primeknit highlighted the new collection of sports bras and tights through the lens of dance. We invited VIPs, influencers, and the public alike to dance classes and a showcase, featuring dancer Mette Towley and celebrity choreographer JaQuel Knight.










Agency: Kamp Grizzly
ACD: Heather Noddings
Spatial Design: Amanda Bivona
Designer: Ash Marcu

Producer: Jenny Smith
Technical Director: Nathan Jenkins
Client: adidas