Adidas Primeknit Launch

CREATIVE DIRECTION: Heather Noddings
TECHNICAL DIRECTION: Nathan Jenkins
SPATIAL DESIGN: Amanda Bivona
DESIGN: Ashley Marcu
PHOTO & VIDEO: Corey Rood, Max Reyes
PRODUCTION: Jenny Smith
AGENCY: Kamp Grizzly
CLIENT: Adidas

The LA launch for adidas Primeknit highlighted the new collection of sports bras and tights through the lens of dance. We invited VIPs, influencers, and the public alike to dance classes and a showcase, featuring dancer Mette Towley and celebrity choreographer JaQuel Knight.

The evening showcase popped off with an interactive floor
that responded in real-time to the movement of the dancers.

heather noddings

INFO

Adidas Primeknit Launch

The evening showcase popped off with an interactive floor
that responded in real-time to the movement of the dancers.

heather noddings

INFO

Adidas Primeknit Launch

The evening showcase popped off with an interactive floor that responded in real-time to the movement of the dancers.

The evening showcase popped off with an interactive floor
that responded in real-time to the movement of the dancers.