-adidas Primeknit Launch
@ Kamp Grizzly
Creative Direction + Art Direction
The LA launch for Primeknit highlighted the new adidas collection of sports bras and tights through the lens of dance. We invited influencers and the public alike to classes and a showase, featuring dancer Mette Towley and celebrity choreographer JaQuel Knight.










Agency: Kamp Grizzly
ACD: Heather Noddings
Spatial Design: Amanda Bivona, Heather Noddings
Designer: Ash Marcu

Producer: Jenny Smith
Technical Director: Nathan Jenkins
Client: adidas