OVERVIEW

When adidas showed up at ComplexCon, the team at Kamp pulled together the experience of the lifetime: EXPO’17.

Exclusive product and merch was abound, with offerings from Pharrell and N.E.R.D., Pusha T, Yohji Yamamoto, Have A Good Time, and more. The experience extended beyond the booth as well, with exclusive prizes hidden throughout the building and hand-trucks of merch theatrically rolled in from across the convention center. The event culminated in a raffle of epic proportions with even more exclusive goodies up for grabs.

COLLABORATORS

KAMP GRIZZLY

EXECUTIVE CREATIVE
Dan Portrait, Yogi Hakim

ART DIRECTION
Heather Noddings, Pete Bowhan

DESIGN
Max Miller, Ashley Marcu

MOTION & VIDEO
Cory Otjen, Michael Gibson, Franky Martin

PRODUCTION
Taryn Waldman

PRODUCTION DESIGN
Stefan Beckman Studio

CLIENT
adidas

ROLE & RESPONSIBILITIES

Art Direction, Experiential Design, Wayfinding

The experience extended beyond the booth as well, with exclusive prizes hidden in gumball machines throughout the building and hand-trucks of merch theatrically rolled in from across the convention center floor.

Attendees lucky enough to snag paddles from the gumball machines unlocked access to the grand finale: a raffle of epic proportions with even more exclusive goodies up for grabs.

heather noddings

info

When adidas showed up at ComplexCon, the team at Kamp pulled together the experience of the lifetime: EXPO’17.

The experience extended beyond the booth as well, with exclusive prizes hidden in gumball machines throughout the building and hand-trucks of merch theatrically rolled in from across the convention center floor.

Attendees lucky enough to snag paddles from the gumball machines unlocked access to the grand finale: a raffle of epic proportions with even more exclusive goodies up for grabs.