Adidas EXPO’17 @ ComplexCon

EXECUTIVE CREATIVE: Dan Portrait, Yogi Hakim
ART DIRECTION: Heather Noddings, Pete Bowhan
SPATIAL DESIGN: Stefan Beckman Studio, Heather Noddings
DESIGN: Max Miller, Ashley Marcu
MOTION & VIDEO: Cory Otjen, Michael Gibson, Franky Martin
PRODUCTION: Stefan Beckman Studio, Taryn Waldman
AGENCY: Kamp Grizzly
CLIENT: Adidas
When adidas showed up at ComplexCon, the team at Kamp pulled together the experience of a lifetime. Exclusive product and merch was abound, with offerings from N.E.R.D., Pusha T, Yohji Yamamoto, Have A Good Time, and more.

The experience extended beyond the booth as well, with exclusive prizes hidden in gumball machines throughout the building and hand-trucks of merch theatrically rolled in from across the convention center floor.

Attendees lucky enough to snag paddles from the gumball machines unlocked access to the grand finale: a raffle of epic proportions with even more exclusive goodies up for grabs.