TikTok Stories

BRAND & CREATIVE STUDIO: Heather Noddings, Lesie Kosier
CROSS-FUNCTIONAL PARTNERS:
Global User Experience Design, Global Product, US Product Marketing
CLIENT:
TikTok

TikTok Stories is an ephemeral social sharing feature — a major shift from the permanence of the core product offering, which offers up content that can go viral at any time. Also unlike typical TikTok videos, Stories expire after 24 hours, and are uniquely shared to followers or friends within a users social graph, a totally different group than the interest-graph reach TikTok is known for. My role included supporting the MVP launch via design of the avatar treatment, color system, and iconography.