OVERVIEW

The influence of TikTok on the music industry in undeniable, with real-time impact appearing on streaming and global charts. The TikTok Music Design System was designed to create a recognizable framework for music content on and off the platform.

COLLABORATORS

GLOBAL BRAND
Heather Noddings, Francis Mekhail, Raisa Janjua, Vanessa Ong

MUSIC EDITORIAL & MARKETING
William Gruger, James Underwood

AGENCY PARTNER
Grand Army

ROLE & RESPONSIBILITIES

Global Brand Design Lead

TikTok moves fast, and the music vertical is no exception. Artist assets come in a wide range of colors, styles and moods — often at the last minute. To create cohesion, campaign color is pulled from artist photography and then matched to the extended brand color palette.

Typography stickers add a hit of color and layer text in the way found natively in-app. Paired with the music-specific set of icons, the system creates an emotive element that shows up consistently across campaigns.

It all comes together into a highly flexible system that works across genres, and placements on- and off-platform.

︎

heather noddings

info

The influence of TikTok on the music industry in undeniable, with real-time impact appearing on streaming and global charts. The TikTok Music Design System was designed to create a recognizable framework for music content on and off the platform.

TikTok moves fast, and the music vertical is no exception. Artist assets come in a wide range of colors, styles and moods — often at the last minute. To create cohesion, campaign color is pulled from artist photography and then matched to the extended brand color palette.

Typography stickers add a hit of color and layer text in the way found natively in-app. Paired with the music-specific set of icons, the system creates an emotive element that shows up consistently across campaigns.

It all comes together into a highly flexible system that works across genres, and placements on- and off-platform.

︎

heather noddings

info

The influence of TikTok on the music industry in undeniable, with real-time impact appearing on streaming and global charts. The TikTok Music Design System was designed to create a recognizable framework for music content on and off the platform.

TikTok moves fast, and the music vertical is no exception. Artist assets come in a wide range of colors, styles and moods — often at the last minute. To create cohesion, campaign color is pulled from artist photography and then matched to the extended brand color palette.

Typography stickers add a hit of color and layer text in the way found natively in-app. Paired with the music-specific set of icons, the system creates an emotive element that shows up consistently across campaigns.

It all comes together into a highly flexible system that works across genres, and placements on- and off-platform. ︎

It all comes together into a highly flexible system that works across genres, and placements on- and off-platform.

︎