OVERVIEW
TikTok LIVE is a core product feature through which creators can livestream their content on the TikTok platform and interact with other users in real-time.
TikTok LIVE is a core product feature through which creators can livestream their content on the TikTok platform and interact with other users in real-time.
As a high priority product feature, LIVE needed a foundational strategy and design language to support growth efforts across product, marketing, and partnerships.
COLLABORATORS
GLOBAL BRAND
Heather Noddings, Francis Mekhail, Raisa Janjua, Vanessa Ong
STAKEHOLDERS
Global Product
Global Product Marketing
Global Marketing
Content Programming
GLOBAL BRAND
Heather Noddings, Francis Mekhail, Raisa Janjua, Vanessa Ong
STAKEHOLDERS
Global Product
Global Product Marketing
Global Marketing
Content Programming
ROLE & RESPONSIBILITIES
Global Brand Design Lead
Global Brand Design Lead
