TikTok LIVE Redesign

GLOBAL BRAND: Heather Noddings, Francis Mekhail, Raisa Janjua, Vanessa Ong
STAKEHOLDERS: Global Product, Global Product Marketing, Global Marketing, Content Programming

TikTok LIVE is a core product feature through which creators can livestream their content on the TikTok platform and interact with users in real-time. As LIVE continues to become an even higher priority product feature, global leadership opted to refresh the look and feel, and that it was time to create a foundational strategy to support growth efforts.

TikTok LIVE serves as a portal to discovery, and we ended up creating a framework to support the wide breadth of use cases, which needed to flex across product, marketing, and partnerships. ︎