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TikTok LIVE Refresh
@ TikTok
Brand Design Direction
After launching the global brand refresh for TikTok, it was time to extend the look and feel through key products and verticals — first up: TikTok LIVE. The global team worked closely with agency partner AKQA to establish the strategy and initial look and feel before the Brand & Creative studio carried the work over the finish line.


Logo Updates
Simple shifts to the previous logo made a big impact. Color adjustments to help with brand recognition outside of product, and the alignment and scale of the LIVE shape create greater visual presence even as the TikTok wordmark remained the same size.




Creative Lead: Heather Noddings
Design: Raisa Janjua, Emily Giglio
Motion: Chris Pamilar, Johnny Chiu
Agency: AKQA
Client: TikTok