TikTok Global Brand Refresh
GLOBAL BRAND: Heather Noddings, Josh Covarrubias, Stacey DsylvaCREATIVE LAB: Julia Zhou, Francis Mekhail
AGENCY PARTNERS: Wolff Olins
CLIENT: TikTok
TikTok launched worldwide in 2018 and quickly became a global phenomenon. After reaching over 2 billion downloads in just 2 years, it was time to craft a consistent look and feel for maximum brand recognition.
Working with Wolff Olins, we refreshed the global brand identity, and crafted a strategy to break the misconceptions of the brand being limited to lip-syncs and dancing (the FYP has something for everyone, really!). The work included establishing the core look and feel of TikTok, as well as ensuring we had a flexible system which would remain recognizable from campaigns to content programming.
Working with Wolff Olins, we refreshed the global brand identity, and crafted a strategy to break the misconceptions of the brand being limited to lip-syncs and dancing (the FYP has something for everyone, really!). The work included establishing the core look and feel of TikTok, as well as ensuring we had a flexible system which would remain recognizable from campaigns to content programming.
