adidas Super Bowl LIV
@ Kamp Grizzly
Associate Creative Director

For the 2020 Super Bowl in Miami, Kamp Grizzly pulled together a weeks worth of experiences for athletes, entertainers and Miami locals alike.

At Miami-Edison High School, the brand permanently installed a sustainable turf football field made from approximately 1.8 million plastic bottles, and we celebrated the grand opening with a 7v7 football tournament.

In Wynnwood, we created an art auction and hospitality space for where people could check out the latest in adidas sustainability efforts.

“Change is a team sport.”

— adidas

Agency: Kamp Grizzly
ECD: Yogi Hakim
Producer: Erik Mygrant
ACD: Heather Noddings
Spatial Designer: Ali Werner
Designer: Siobhan Nelson, Max Miller
Photography: Kyle Hannon
Client: adidas