Kobe 8 Launch Collateral
@ Big-Giant
Art Direction + Design
Speed. Precision. Vision. Versatility. Each of these traits is powerful on its own — when you bring them together, they’re unstoppable.

For the launch of Kobe’s 8th shoe, I created a premium set of cards highlighting his traits as a player, and re-imagined him in the golden era of basketball. Each foil-wrapped set of cards was packaged up with a pair of the kicks.

Agency: Big-Giant
Creative Director: Jason Bacon
Art Director: Heather Noddings
Client: Nike Basketball