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Netflix El Camino
@ Kamp Grizzly
Art Direction + Design + Creative Strategy
For the release of El Camino: A Breaking Bad Movie, Netflix enlisted Kamp Grizzly to pull off a quick turn activation at New York Comic Con, a surprise screening of the film, as well as strategy for a nationwide hunt for Jesse Pinkman. We recreated the crime scene and kicked off the scavenger hunt experience for fans across the country.

“A little bit of New Mexican desert grit [dropped] into Manhattan.”

- Forbes

The Art Department got the BEST fake cash 👀

Agency: Kamp Grizzly
ECD: Dan Portrait
Producer: Taryn Waldman

Account Director: Dushane Ramsay Strategy: Heather Noddings, Peter Bowhan, Carlyle Williamson
Art Director: Heather Noddings, Peter Bowhan
Spatial Designer: James Snowbarger
Designer: Ben Smith 
Copywriter: Carlyle Williamson
Client: Netflix