Netflix Altered Carbon @ CES
EXECUTIVE CREATIVE: Dan PortraitEP: Will Chandler
ART DIRECTION: Heather Noddings, Luke Yablonsky
SPATIAL DESIGN: Heather Noddings
DESIGN: Ashley Marcu
AGENCY: Kamp Grizzly
CLIENT: Netflix
To launch their new show Altered Carbon, Netflix approached Kamp Grizzly to create an experiential stunt at CES. We created a booth for fictional startup Psychasec, where guests could learn more about “resleeving” — a process which involved implanting their very own memories and experiences into brand new bodies.
Strategically, our approach was to push buttons and blur the lines of story and reality, presenting Psychasec as a real and known quantity at every opportunity. The results were undeniable — Altered Carbon was the breakout star at CES.
Strategically, our approach was to push buttons and blur the lines of story and reality, presenting Psychasec as a real and known quantity at every opportunity. The results were undeniable — Altered Carbon was the breakout star at CES.
“The Most Disturbing Booth at CES”
— AdWeek
