Jordan x Michigan Uniform Unveil
@ Jordan / Nike
Event + Spatial Design
For the launch of their first ever football uniforms Jordan Brand took over the Ford Piquette Avenue Plant, where Ford rolled out the famous Model T more than 100 years ago. We transformed the space to unveil the football team's new Jumpman-branded uniforms, celebrating the unprecedented partnership which made U-M the first ever Jumpman football program in the country. 

“Michigan and Jordan Brand Are Up to Something.”

— Bleacher Report

“I feel like right now we got our swag back”
— Charles Woodson

Creative Direction: Derrick Lee
Art Direction: Heather Noddings
Poster Design: Bijan Berahimi

Photography: Illgander
Client: Jordan Brand