Jordan SU17 Legacy Collection
@ Jordan / Nike
Art Direction + Copy
When you’ve got a lot of sneaker drops in a limited amount of time, keeping it simple will serve you well. For SU17’s Legacy collection, snappy tag lines and straightforward art direction based on legacy ads brought the collection to life. Legal killed most of the really good stuff, but we managed for some pithy one-liners to make the cut AND we got to make the jumpman slightly askew (23°, naturally).

Art Director: Heather Noddings
Client: Jordan Brand