Heather Noddings
Direction and Design

Jordan Formula 23 + AJI All-Star
@ Jordan / Nike
Art Direction

For new silhouette the Formula 23,  Jordan Brand tapped Bronx MC A Boogie Wit Da Hoodie along with Jordan athlete Michael Crabtree to showcase the modern lifestyle-inclined sneaker, as well as apparel. Creative Direction by Nick Parkinson. Shot by Daniel Sannwald.