Jordan Formula 23 + AJI All-Star
@ Jordan / Nike
Art Direction
For new silhouette the Formula 23,  Jordan Brand tapped Bronx MC A Boogie Wit Da Hoodie along with Jordan athlete Michael Crabtree to showcase the modern lifestyle-inclined sneaker, as well as apparel.










Creative Director: Nick Parkinson Art Director: Heather Noddings
Photography: Daniel Sannwald
Client: Jordan Brand