Inviting fans to step into the animated world of Disenchantment for an exclusive first look at at SDCC.

For the launch of Netflix’s Disenchantment, the animated world of Dreamland was brought into real life at San Diego Comic-Con (that’s the big one!).

Guests were invited to step into the Poison Shop, where they triggered exclusive video clips via interactive buttons and levers, could spin the posion bottle to get swag (dead rat anyone?), attend a signing with Matt Groening, Eric Andre, Nat Faxon and Josh Weinstein, and unlock an exclusive preview clip.

While at Kamp Grizzly, I led the art direction and experiential work to bring the booth to life.

Interactive screens were embedded throughout the experience, revealing clips and easter eggs.

“This is Fantastic!”

— Matt Groening

Translating 2D > 3D

I worked closely with animators and artists at the Ululu Company to translate flat artwork into assets that could be used for the actual physical space, creating an illustrated world which real people could walk through and engage with.

Side Note: What an ✨️actual✨️ dream come true — working with the Ululu team to bring this experience to life was a delight, and a highlight of my nerdy Futurama-loving lifetime.

Sketchup rendering of the Recipes for Disaster wall.

Photograph of the actual booth experience.

Interactive touch-points throughout the line added interest and excitement.

You want to know a not-so-fun fact of Comic Con? It’s the lines, and oh boy there are a lot of them. To break up the monotony, we made the line a part the experience, embedding easter eggs and interactions throughout, creating surprise and delight for fans.

Fans that bumped into the ladder got a surprise talking-to from Elfo himself.

Fans interacted with costumed staff to spin the "Poison Bottle" prize wheel.

EXECUTIVE CREATIVE: Dan Portrait
EXECUTIVE PRODUCTION: Guy Fiorita
ART DIRECTION: Heather Noddings
EXPERIENTIAL & SPATIAL DESIGN: Heather Noddings
DESIGN: Whitney Owen
COPY: Logan Corcoran
INTERACTIVE: DotDotDash
ACCOUNT: Dushane Ramsey
AGENCY: Kamp Grizzly
CLIENT: Netflix