Month of SNKRS HO16.
For Nike’s Month of SNKRS in December 2016, Jordan Brand had several models of footwear in the mix. I provided the global visual direction for the SNKRS Box takeover for each model, as well as to art direct the concepts for the Air Jordan XVI and IX. The AJXVI was built to take MJ from the court to the boardroom, and so the visuals were focused on the premium materials present, striking a balance between sport and style. The AJIX was tied to the concurrently running Space Jam campaign, and so I chose to turn the iconic Looney Tunes backdrop into basketball center court, and leveraged posters and elements from the AJXI Space Jam campaign for that buildout. Creative Direction by Nick Parkinson.